Renato Lebron is a business professional, entrepreneur and 33-year seasoned veteran of the culinary and liquor industry in Nevada and California. As a Specialist Buyer for Coffee, Tea, Wine, Cheese, Whiskey & Chocolate for Trader Joe’s, Renato was able to bring to market some of the most unique and sought-after products having created iconic trends that impacted entire industries. Renato has been credited for being a pioneer in offering Internet sales of coffee-by-the-pound as far back as 1996 with Beans & Me one of the first on-line retailers in the San Francisco Bay Area. His entrepreneurial appetite led him to endeavor into a small business ownership offering fine wines and spirits as a principal of K&R Beverage LLC – Franco Wine, a Nevada liquor distributor.
Renato earned a Bachelor of Arts Degree in Economics from De La Salle University, Manila, Philippines; a WSET Level II in Wine & Spirits; Certified Cheese Professional (CCP) American Cheese Society; Level II Specialty Coffee Association of America, Q-Grader from Coffee Quality Institute, Master of Whisky from University of Highlands and Islands, Elgin, Scotland and, is a Managing Member of a Nevada liquor importer and wholesaler.
Nearly everything he does, he believes in challenging status quo. He believes in thinking differently. He wants to be at the impetus of the iconic phrase: “Luck is what happens when preparation meets opportunity.” His objective is to do business with people who believe what he believes rather than with those who need what he has.